Dealer Reviews will now be on Cars.com
Cars.com will add consumers’ dealer reviews on its automotive marketplace website, starting in March.
Online reviews for assorted services and products in general and for dealerships in particular have exploded in recent years, with millions of Internet users turning to them for guidance.
Cars.com expects its version of dealer ratings will stand out because of the automotive nature of its popular website.
“There are about 500,000 dealership reviews out there, but it is a fragmented space; there’s no critical mass,” Golub says. “We can bring order, balance and credibility. And we will split reviews between sales and service, which are two completely different dealership areas.”
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